Visit Benidorm Foundation has received a group of six influencers from Poland, Germany, the United Kingdom, the Netherlands and Finland this week. For several days they will know first hand that offer from Benidorm that best suits the new segment of travelers known as “Millennials”.
This new profile of travelers is formed by a young audience between 25 and 35 years in search of fun and new experiences during which they tend to be in constant contact with social networks, sharing all their experiences with their community of followers.
The participants in this “Millennials Blogtrip” carried out by Visit Benidorm, are lifestyle bloggers and gather together more than 450 thousand followers, a considerable number that will allow the publications developed with this action to reach a very optimal number of potential tourists.
During your stay in Benidorm, influencers will be able to enjoy some of the best activities offered by the city, such as parasailing, a helicopter ride, a jeep tour, or a visit to some wineries among many others.
With this new Blogtrip, the Visit Benidorm Foundation aims to position itself as a destination for young tourism in five European countries that have a large potential audience.