Benidorm campaign to promote equal play among children extends to the entire Marina Baixa

The Department of Equality of Benidorm City Council, headed by councillor Ángela Zaragozí, is going to promote for the third consecutive year “Playing free, growing equal”, the awareness campaign aimed at promoting equal play without gender stereotypes in the face of choice of children's gifts for this Christmas. The Councilor for Equality has advanced that this campaign, in addition, “will go beyond our borders this year and will extend to all the municipalities of the Marina Baixa through the Regional Council of Equality, which has joined our "proposal to amplify the message and bring it to a larger number of the population."

Ángela Zaragozí thanked the rest of the town councils and entities that participate in the Regional Equality Council for their support of this campaign “which was born in Benidorm in 2021 and will now reach the rest of the municipalities” and recalled that, with it, “ We intend to promote that boys and girls are the ones who freely choose the toys they want, leaving them the freedom to play with what makes them happiest, without stereotypes and without prejudices about whether this is 'for a girl' or 'for a boy' because playing It has no gender.” The municipalities of Altea, l'Alfàs del Pi, La Nucía, Finestrat, La Vila Joiosa, Polop, Callosa d'en Sarrià and the Mancomunitat Marina Baixa, in addition to the Benidorm City Council, are represented within this Council.

To develop 'Playing Free, Growing Equal', five posters have been made showing “boys and girls in the action of playing, happily and confidently, without prejudice and with a combination of toys that are usually stereotyped by gender, such as sports, technological, artistic or home care toys. With this we show a normalization in using any toy by both genders,” said the councillor.

The posters will be displayed in the lighting boxes that the City Council has installed throughout the city where the first posters can already be seen. They will also be disseminated through the information screens installed in municipal buildings and spaces and those located at the entrances to Benidorm and through social networks. Likewise, the Equality councillor explained that part of the posters will also be placed in educational centres and social centres in the city, so that "the children's population also knows about the campaign and, when they have to write their letters For Santa Claus or the Three Wise Men, know that all toys are valid for boys and girls, without the need to make a distinction.”