Benidorm brings together renowned professionals in the application of new technologies to tourist destinations

In the opening ceremony the mayor was accompanied by the General Director of Tourism of the Generalitat Valenciana, Sebastián Fernández; the Hosbec president, Antonio Mayor, the manager of the Visit Benidorm Foundation, Leire Bilbao; Digital Marketing Manager of Telefónica Agustín Cárdenas and the director of the Chair of Tourism Studies Pedro Zaragoza, of the University of Alicante, Tomas Mazón. The councillor for Tourism, Gema Amor, many councilors of the Municipal Corporation, business representatives of the tourism sector of the city, representatives of the department of Tourism of the University of Alicante and Tourism students, have attended the ceremony.

Navarro stated that "all parts of the city should be involved in implementing new technologies at all levels, local government, private companies and dealerships, because tourism is the only industry that Benidorm has and we must, therefore, be willing to learn to further develop the proposals discussed here and move to be a tourist destination for the future. "

The councillor for Tourism, Gema Amor, said that "the prestige of professionals involved in this forum as well as the biennial nature of this event has allowed the forum to grow and have involved a greater number of both private enterprise and public administration and students as well. In this sense, Benidorm becomes the epicenter of tourism for discussion and reflection on smart destinations in order to our city continue, as always , being a reference."