The mayor highlights that in Benidorm public-private collaboration, also in the analysis of the data, “reaches levels that are desired by many other destinations”
The Secretary of State for Tourism qualifies Benidorm Smart Office as a “success case” of DTI management
The Secretary of State for Tourism, Rosario Sánchez, has described the Benidorm Smart Office as a “success story in our territory” of “smart tourism management” and “digital transition”. Sánchez made these statements after visiting the municipal Smart Office facilities with the mayor, Toni Pérez; the Councilor for Innovation, Aida García Mayor; the manager of Visit Benidorm, Leire Bilbao; and the director of Tourism Intelligence, Celia Romero. A visit that coincided with the start of the seventh edition of the Digital Tourist Congress, which is being held today and tomorrow in the cultural centre of Benidorm, and in which the Secretary of State has been able to learn first-hand about the tools used by the city for the management of the Intelligent Tourist Destination (DTI).
During his visit to the city, Sánchez referred to the awarding of the intelligent platform for tourist destinations, which will be based in Benidorm, and which will allow “at the level of all of Spain we can unite all those efforts that are being made in digitalization ”, to “support and promote” the digital transition of destinations. Likewise, he has defended "sharing experiences" and "working together" towards digitalization and intelligent tourism management based on data analysis so that "we can continue to be leaders not only in Tourism but also in a sustainable tourism model from the triple aspect: environmental, social and economic.”
The mayor, for his part, explained that Benidorm Smart Office is “a very technical office” in which “public-private collaboration reaches levels that are desired by many other destinations”, and in which it has been possible to “project advances and use cases” that are scalable and replicable to other enclaves to contribute to the Spain brand.
Toni Pérez has meant that from the first moment, Benidorm knew that "the relevant thing about the data was to put it in the hands" of tourism managers, both in the public and private spheres, to draw up "strategies" when managing resources and services and be more efficient and competitive.
