More than 5.2 million viewers watched the RTVE gala at some point, which registered an average of almost 1.9 million
The final of Benidorm Fest was the most watched program in 'prime time' with a 14.7% 'share' and was once again a national and world trending topic
On Tiktok there were more than 425 million views and on Twitter there were more than 218,000 mentions during the day
Once again, the Benidorm Fest has registered complete success in terms of television audience and presence on the main social networks. The final gala of the event in Benidorm last night became the most watched program on 'prime time' television, with a notable difference over the second and was once again, as was the case with the two semifinal galas, a national 'trending topic' and world. Figures that have exceeded those obtained in the two semifinals held on the nights of Tuesday and Thursday.
On the Chinese social network Tiktok, the hashtags #benidormfest and #benidormfest2023 reached 334.4 million and 90.7 million views respectively last night. In total, 425.1 million, a figure that exceeds the views of the second semifinal by more than 44 million and those of the first semifinal by more than 87 million. This number of views represents 76% more than those registered last year for the final of the first edition of the Benidorm Fest.
As significant data, in the Tiktok network, more than 90% of those who viewed or commented were in the age group between 18 and 34 years old, a fact that has also been repeated in the first two galas. This indicates that the contest attracts a majority of young audiences. According to this social network, 51.1% were men, and 48.9% were women.
On Twitter, the Benidorm event once again placed itself in the first position in the national and world trending topics. In this case, with 170,907 mentions between 10:00 p.m. and 12:00 a.m. and a total of 218,322 mentions throughout the day yesterday. On this same social network, the final of the Benidorm Fest was followed in 24 countries. The main impact was produced in Spain (58.8%), but it is also noteworthy that it was achieved in countries such as Argentina (18.3%), Mexico (6.2%), and the United States (3.4%).
As for the artists participating in the final, the winner Blanca Paloma reached 57,700 mentions. Behind her were Agoney (37,500), Vicco (20,900), and Megara (16,000).
Regarding the television impact, the Benidorm Fest gala on RTVE reaped the best audience data of the three days. Thus, the final of the contest reached a 'share' of 14.7% last night, which represented an average of 1,887,000 viewers, although the public channel has detailed that more than 5.2 million people followed the musical event at some point in its transmission. This data from the 'share' indicates that the Benidorm Fest was the most followed program in the 'prime time' of television yesterday, with a great percentage distance over the second.
The impact of the songs and artists participating in yesterday's final is also very remarkable on the main music streaming platforms. On Spotify, 10,759,031 reproductions of the 18 songs that have participated in the two semifinals have already been reached. Of all of them, the artist Vicco and her 'Nochentera' continues to be the most reproduced with 1.7 million. Behind her are Fusa Nocta (1.08MK), Agoney (876K), and Alice Wonder (781K) for the moment. On this platform, there has been an increase of three million listeners to the songs since the beginning of the Benidorm Fest.
On the other hand, on the YouTube platform, in the number of views of the final gala, the winner Blanca Paloma, is the one who takes the cake with more than 184,000 views. She is followed by Agoney (66K), Fusa Nocta (46K), and Vicco (43K). Among the festival's galas, more than four million reproductions have been reached.
