A delegation from the Brazilian Business Support Service learns about Benidorm's DTI model

A delegation from SEBRAE, the Brazilian Support Service for Small and Medium Enterprises, has visited Benidorm with the help of the University of Valencia to learn about its tourism model and the management system of the Intelligent Tourist Destination (DTI) that is being carried out. in the city. The councilor for Innovation of the Benidorm City Council, Aida García Mayor, welcomed this expedition and accompanied them during their visit to the Smart Office facilities, the “brain of Benidorm”, together with the manager of Visit Benidorm, Leire Bilbao, and the director of Tourism Intelligence, Celia Romero.

García Mayor highlighted that "once again, Benidorm once again captures the attention of leading people in other countries who visit us because they want to know how we are working and how things are being done in the first certified smart tourist destination in the world." ”. Among the topics that had generated the most interest, according to the councilor, were issues such as the collaboration that is being developed with the business community through participatory governance and their participation within the DTI managing body or how Benidorm is evolving towards a smart, regenerative and circular destination model, involving not only businessmen but also citizens and tourists in many of its projects.

They have also been made aware of several of the most innovative projects that are being developed in the city, such as the Phygital project, aimed at boosting sales and shopping tourism in local commerce and which will begin to be implemented in November; or the sustainability plans promoted in recent years. Among the participants of this Brazilian expedition were Luiz Alberto Gonçalves de Amorim, superintendent of SEBRAE; Alexandre José Beltrão Moura, SEBRAE-PB advisor and representative of the Federation of Commercial and Business Associations of the State of Paraíba–FACEPB; Raimundo Gilson Vieira Frade, advisor and representative of the Federation of Industries of the State of Paraíba–FIEP; and Anilza de Fátima Medeiros Leite, manager of the People Management Unit of Sebrae Paraíba.