Benidorm launches an Acceleration Plan for Gastronomic Tourism aimed at professionals in the sector and tour guides

Benidorm, February 15, 2022: Benidorm City Council launches an 'Acceleration Plan for Gastronomic Tourism' with the aim of promoting this sector and, in addition, helping the digitalization of local companies. It is a Specialization Course that consists of 18 teaching hours.

The plan, which has been presented today in the Mayor's office, has had the assistance of Mayor Toni Pérez, the general secretary of Hosbec, Nuria Montes; and the representatives of Abreca-Cobreca, Pablo González and Alex Frattini. They have also attended the meeting Juan Delgado for the camping sector; Ramón Soriano, president of Jovempa Marina Baixa; Iván Llorca on behalf of the tour guides; Celia Romero, of Smart Tourist Intelligence, and Juan Castro, from Castro Consulting.

The Course will address six thematic areas: Innovation and Specialization, Digital Transformation, Digital Marketing, New Scenarios such as those produced by COVID, which makes the destination and companies work even harder to guarantee safety, Tourism Sustainability and Accessibility. The training, nine in total, will be given by outstanding and recognized professionals in each subject, according to the mayor, and are made up of theoretical/practical classes and successful case studies that aim to "prepare professionals and leaders of the gastronomic tourism sector, an increasingly dynamic field under the prism of innovation, sustainability, excellence and experience in order to provide added, practical and differential value”.

Within the framework of the Benidorm DTI + Safe 2020 Sustainability Plan, Benidorm, as the first certified Smart Tourist Destination in the world, could not stop working on the path outlined and is fully aligned with the actions proposed in the plan, among which Find the Training for Tourist Guides and Destination Managers to make it more sustainable and safe.

The objective of the 'Acceleration Plan for Gastronomic Tourism', Toni Pérez underlined, is "to diversify Benidorm's tourist offer, complementing and enriching the promise of value that has made Benidorm a tourist leader for decades. In addition, it is intended to reinforce the tourism sustainability strategy of the destination and its companies, seeking visitors with greater purchasing power and achieving less seasonal tourism”.

With this Specialization Course, the Department of Tourism also seeks to help establishments to "develop actions that allow them to improve their management, communicate more effectively and sell more and better, as well as improve the use of tools to attract customers potentially, carry out promotion actions, reformulate the offer, new services and generate a demand for the Gastronomic Tourism product” the mayor specified, who also highlighted that “hotels, campsites, restaurants, etc. they have acquired a spectacular level of gastronomic offer”.

The training starts on Monday, February 28 from 10:00 a.m. to 12:00 p.m. and will take place every Monday (except holidays) until May 23. In total nine formations and 18 teaching hours. In order for the maximum number of people to be able to attend any of them, a portfolio of face-to-face training pills has been proposed, whose headquarters will be the Invat•tur Auditorium, but also virtual to facilitate access to all companies and workers in the sector.

At the end of the Specialization Course, attendees with at least four of the nine formations will receive an Accreditation Diploma of the Specialization Course. Registration is mandatory as places are limited. This course is compatible with the SICTED training for companies that are part of this quality system.
The course, whose registration fee is 960 euros, is fully subsidized by the Department of Tourism of the Benidorm City Council.

For Registrations: https://forms.gle/fetCCuUWP7VeziSaA