Pérez highlights the strength of the digital and tourism industries to enhance the Spain brand

The Mayor of Benidorm, Toni Pérez, today highlighted the "strength" of the tourism and digital industries to achieve their best and enhance the Spain brand. Pérez made these statements during the closing ceremony of the 8th Digital Tourist, held yesterday and today at the Cultural Centre in Benidorm. These two industries, he affirmed, complement each other and effectively contribute "to expanding our brand."

In his speech, the Mayor referred to the objectives set for Digital Tourist throughout its editions and said that this year, "many things have been consolidated, but opportunities have also opened up for others that we will have the opportunity to develop." He also alluded to Benidorm's 'BeCiti' innovation hub, because we can say that there are problems in the tourism industry, and that this is a reason to call on companies to contribute their solutions." "There are problems that require ideas, technology, innovation, and a solution. "That's what it's all about," he added, before adding, "that's the goal of everything we've been working on all this time."

For his part, the president of Ametic, Francisco Hortigüela, highlighted the "high calibre" of the speakers and stated that "the objective has been met because we've learned a lot and we know where we stand with the PID, which will generate a lot for the tourism and digital sectors."

Enrique Martínez, president of Segittur, reiterated the "enormous calibre" of the congress and emphasised that "two industries that had been consumed by each other" are now working together. "Now there's the tourism industry, the managers, and tourism technologies," he added. Martínez, however, emphasised that a lot of effort has been made and a lot of enthusiasm has been generated, "but things are never easy. Great work is being done, but there will be difficulties, and we will have to keep working hard."

In this regard, he announced that the PID "will be opened little by little, module by module, to make it as digestible as possible." "The design process has been long, but I ask for your trust because it's an approach we're all committed to. Everyone has their place in this model," he concluded.