Lisbon Porto and San Sebastian are the promotional focus of Benidorm this weekend
Visit Benidorm continues to work both in the promotion of Portugal due to its proximity and in loyalty to the public of Northern Spain, an area that has always shown a special interest in the capital of the Costa Blanca.
Therefore, Benidorm is present this weekend in three actions; at Mundo Abreu fair in Lisbon, in an action aimed at the final public in Oporto and finally at Sevatur fair in San Sebastian.
As for Mundo Abreu fair, Benidorm is attending the event for the fifth consecutive year, considered the most important promotion and advance sale event in Portugal, organized by the largest network of travel agencies in the country, Viajes Abreu, in Lisbon.
In the event, the main tourist destinations and companies, including Benidorm, will have an exhibition and promotion space. Benidorm comes together with Turespaña to this event where year after year the people of Lisbon decide their holidays.
Abreu World attends more than 140,000 people, many of whom book and buy their summer vacations, attracted by the offers. After twelve editions, the figure of attendance and sales has been increasing year after year, finding long queues to access the site.
Benidorm goes one more year thanks to the excellent sales results during the fair in 2017 and to publicize the new air connection between Lisbon and Alicante with the airline Tap de Portugal. For this, it has the support of the airline and Turespaña in this new promotion strategy that aims to attract Portuguese tourists throughout the year and not only in the summer season.
Regarding the action aimed at the final public in Oporto, it is the first day of an action of activation of the Spanish brand organized by the Spanish Tourism Office in Lisbon, to which Benidorm comes together with the Valencian Tourism Agency and which will run during 3 consecutive weekends in three cities of Portugal of marked socio-economic dynamism: Porto, Aveiro and Cascais. Suitable cities, for their population and economic capacity that have been selected for their strategic interest and for not having been subject to similar actions in previous years.
The activation will take place within shopping centers frequented by a medium / high level audience (cosmopolitan and family segment). The selected shopping centers are: Norte Shopping (Oporto), Forum Aveiro (Aveiro); Cascais Shopping (Cascais).
Finally, Benidorm is present for the fourth consecutive year and hand in hand with the Valencian Tourism Agency in the national fair "Sevatur" held at the Kursaal Congress Center and Auditorium in San Sebastian from Friday until Sunday.
Visit Benidorm participates in this event at the hand of the Valencian Tourism Agency and has its own counter in which it will display its tourist offer in order to continue loyalty to the Basque tourist.
The Basque tourist continues to be very regular in Benidorm and therefore it is important for Visit Benidorm to be present at this event. The fair counts this year with the presence of more than 110 destinations and it is expected that during the days of the fair there will be more than 18,000 visitors, from Gipuzkoa, Navarre and the French Basque Country, a public that travels and has purchasing power.
