Dozens of volunteers travel and clean the natural environment of Guillermo Amor in ‘Clean up the World’ campaing

For the fifth consecutive year, Benidorm has joined today the international campaign "Clean up the world", an international initiative that aims to raise awareness of the need for a cleaner, greener and sustainable world.

Dozens of volunteers from AERBECO, ASMIBE, Aspanion, Red Cross, Doble Amor Association, Ulpia Traiana, Firefighters, Local Police and the Socio-Cultural Association of the Local Police., Convened by the departments of Citizen Participation, Environment and Road Cleaning and the Neighborhood Council have congregated since 9 am today next to the pine forest by the athletics tracks of the Sports City 'Guillermo Amor'.

Spread in small groups, they have toured the entire area performing cleaning. Those responsible for these areas, Ana Pellicer, Mónica Gómez, and José Ramón González de Zárate, and also the mayor, Toni Pérez, and other memmbers of the governmet, have accompanied the participants for a good part of the morning.

Toni Pérez recalled that, with this, there are already five ‘Clean up the World” campaigns developed in Benidorm. "Awareness is always important - he said - and also the days of celebration as in this case, worldwide, to clean the world." Pérez has also stressed that this activity is not only carried out on a specific day but that they are a consequence of “the work of a whole year” in search of “maximum awareness and also of citizen participation”.

The choice of the stage is not trivial. "A natural space," he said, "which is already municipal, known as the Moralet in which many people live daily," although not all of them "equally" respect the environment. "That's why awareness is very important and that's why, to the campaign, more people are added every year."

‘Clean up of World’ campaing in Benidorm does not focus solely on one day. Thanks to initiatives such as this one, the municipal services “locate possible focal points of attention that are served later by the concessionary companies” such as FCC, or Actua.

Places like El Moralet are, says Toni Pérez, “areas that we want to preserve, that we want to take care of and that we want to leave as a legacy, well cared for, to future generations along with the big municipal projects”.

‘Clean up the World’ initiative emerged in 1993. Currently, from the non-governmental organization that coordinates the day worldwide. More than 35 million volunteers participate in 130 countries around the world.