After participating in the active tourism fair "Fiets in Wandelbeurs" in Utrecht, Benidorm returns to participate a week later at the same fair but this time in the Belgian city of Ghent, with the aim of further enhancing active tourism in the Benelux .
It is a fair purely aimed at the final public and has been a great opportunity to continue strengthening active tourism and publicize Benidorm "more unknown". Many of the attendees have been pleasantly surprised to see the enormous possibilities that the city has for outdoor sports all year.
In the same way and thanks to the constant commitment of Benidorm by the new technologies, during the fair Visit Benidorm has been able to show to the Belgian public the official accounts of Wikiloc and Strava, both very used in Belgium and which have had a great acceptance among the Visitors.
Benidorm has attended the fair accompanied by Marc Dobbelaere, CEO and guide of the company Marco Polo Expeditions, which has been able to give information about its services and the outdoor routes and possibilities of Benidorm, which has been very important, since nobody better than he knows the interior and coastline of our destination. Besides as a Belgian has created a great engagement with the flamenco-speaking visitors in the great majority.
Events such as Costa Blanca Bike Race, La Vuelta, La Volta a la Marina among others reinforce this message, and also allow you to communicate everything that Benidorm offers to the active tourist, all accompanied by accommodation offer of first order and specific to this Segment as are already the popular Bikefriendly hotels.
The objective in this fair is to position Benidorm in the mind of the tourist of cycling and hiking, with coverage of our destination and its offer both to the public and the professional sector. This, together with press trips planned for October 2017 on "sports & winter sun", let you communicate "the green and natural side of Benidorm" by influencers and bloggers who experience this type of outdoor activities in first person at the destination.
With all this, an interesting campaign can be achieved if you take into account the cyclist tradition of Dutch society and its predilection for active tourism and nature. Something that the Dutch and Belgian professional teams have been practicing for some time.
