Benidorm gets ready for ‘Black Friday’ in the United Kingdom

The recovery of the British market is a fact and it is taking place according to the expected scale of work where last minute reservations stand out.

Benidorm delegation to the WTM was able to verify how the United Kingdom has passed into a sociological phase of normality and coexistence that is overcoming stages and can be consolidated if new restrictive measures for mobility are not implemented.

The forecasts that have been shuffled during the stay in London and, subsequently, during the past week show the confidence of the operators that Black Friday is the trigger that launches the definitive impulse to the reservation campaign of the summer of 2022.

Both the promotion body of Benidorm City Council, VisitBenidorm, and Hosbec are aware of the preparation of very active campaigns, with very attractive offers, to encourage leisure trips and vacations, coinciding with the first day of mass consumption in the Kingdom United.
The ordinary and extraordinary promotion campaigns developed, presented during the tourist event last Monday, will serve, said Mayor Toni Pérez, to "capture in a segmented way" and support sales in the British market, which will continue in the coming months, coinciding with the Christmas period and will reach the month of January, and this success "will affect the entire productive fabric of the city"
For the mayor of Benidorm, “we must continue working to position Benidorm”, which is, he insisted, “our obligation and our job”, and in view of the smart tourism data handled by VisitBenidorm and HOSBEC “keep the pulse of the promotion ”knowing that“ between 30 and 40% of reservations for summer 2022 will be made between Black Friday and January ”.

He supports this advance of the analysis of the data of active listening in Social Networks and forecasts of airlines and tour operators that the inhabitants of the British Isles have not been able to travel abroad for two consecutive summers. With no restrictions on mobility this summer, trips to our country began in late August and early September, with the school year beginning, and the first figures for this year do not reflect the potential reality of the market.

For the Tourism department of  Benidorm City Council and the hotel association, the family tourism exchange has not begun yet to plan its long-awaited vacations and the offer of Benidorm and the Costa Blanca arrives at the right time.