'Benidorm fet a mà' promotes new initiatives for traditional trade in La Cala

The promotion campaign of the traditional trade 'Benidorm fet a mà', organized by the councils of Commerce and Employment, in collaboration with the first-year students of Marketing and Advertising of IES Pere Maria Orts i Bosch has moved today to La Cala, where promotional spots have been recorded for Mar Blau, Spuma Bali and Óptica La Cala establishments.

The students Sergi Ivars and Miguel Linares have conducted the interviews in which the municipal heads of Commerce and Employment, Ana Pellicer and Mª Jesús Pinto have also participated. The councilors wanted to know first hand the opinion of the protagonists with the intention of developing new initiatives to promote local trade.