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The travelling exhibition is made up of 38 photographs by Benjamín Serrano, who portrays people with Alzheimer's

The Espai d'Art of the City Council hosts the AFA Marina Baixa exhibition 'Me llamo, me llaman' to raise awareness about dementias

02 September 2022
El Espai d’Art del Ayuntamiento acoge la muestra de AFA Marina Baixa ‘Me llamo, me llaman’ para sensibilizar sobre las demencias

Yesterday afternoon, the Assembly Hall of the Benidorm City Council hosted the inauguration of the AFA Marina Baixa exhibition, a travelling exhibition of 38 photographs that have been made by the brothers Benjamín and Cristián Serrano and whose objective is to raise awareness about dementia With the title 'Me llamo me llaman', the exhibition aims to recover the essence of the person with Alzheimer's through the portrait showing an intimate, close and personal vision of each one of them.

The exhibition, which is promoted, coordinated and financed by FEVAFA Alzheimer, was attended by Mayor Toni Pérez, members of the municipal corporation and representatives of various associations and groups in the city.

At the inauguration, Garbiñe Mondragón, president of AFA Marina Baixa, thanked the work done by photographer Benjamín Serrano, but also had a few words for the team of people who work with her association. "I want to thank their dedication in good times and bad, I am very proud of all of them."

Modragón explained the two purposes pursued by the exhibition: "to see the images with the eyes and with the heart," she said. In her opinion “you have to experience it in the first person to understand these photographs with the eyes of the street. But when we see them with our hearts, we realize that these people are like all of us, they love and want to be loved. We must not forget about it." Lastly, she also presented a new challenge for the association, which will be “worrying more about the caregivers, who are the great forgotten. You have to take care of the caregiver."

For his part, photographer Benjamín Serrano thanked AFA "for believing in this project" which he described as "a vital experience for everything that my brother and I have felt and learned."

The event was closed by Mayor Toni Pérez, who highlighted the great difference “from seeing these people with their caregivers to seeing them portrayed”. According to the mayor "in the photographs, they are people like all of us, but when they tell us that they are sick, then they transmit much more to us." Pérez valued the work of associations such as AFA Marina Baixa and called for "not to forget the message: people, whatever their reality, are people."