The election of Benidorm has been by popular vote in a contest on social networks
This morning residents and visitors of Paseo de Poniente in Benidorm have been able to watch the recording of one of the star video clips that will succeed next summer in Spain, the single 'Sal a la calle' by David Otero, selected by the multinational Heineken to promote its Beer with lemon juice, Amstel Radler.
The proposal for the filming of the video clip that will be seen at the beginning of next May, in prime time in the main television channels of the country, has received all the support of the Council of Tourism of the City of Benidorm that has facilitated the Bureaucratic procedures and advised on the election of exteriors to the production company through the Benidorm Film Office. The Visit Benidorm Foundation has also actively collaborated in the dissemination of the recording that promotes the city as a set of filming.
The election of Benidorm as a location for this realization has been by vote of the own consumers, through a photographic contest proposed by the brand through its social networks that has added, over three weeks on Twitter and Instagram, 6.6 Millions of impacts. The winner, the young Madrilenian draftsman of 27 years, Oscar Greca, in addition to the prize obtained, has participated in the making of the video clip with David Otero and has been recognized by Visit Benidorm as #BeniLover. In addition to Benidorm and its beaches of fine sand, the video clip of 'Sal a la calle' will see the Plaza de Oriente in Madrid and the Iron Bridge in Salamanca.