Mónica Gómez and Lorenzo Martínez encourage getting involved in the recycling process, paying attention to the codes and colors of the containers and being responsible for consumption and Environment
Councilors for Commerce and Environment learn about Mercadona's recycling Strategy
This morning, those responsible for Mercadona distribution chain and supermarkets have presented to the Councilors of Commerce and Environment of Benidorm City Council, Lorenzo Martínez and Mónica Gómez, Strategy 6.25 for Social Responsibility with the Environment, focused on recycling and the most proper use of cardboard and plastic, especially.
Luís Consuegra, provincial director of External Relations of the company, and Patricio Carpena, director of Corporate Social Responsibility of the Valencian Community and the Region of Murcia, have highlighted the triple objective that they hope to have achieved in 2025 with respect to plastic - reduce 25% plastic in containers, that all containers are recyclable plastic and recycle 100% of the plastic used - under six basic actions of which the first two have already been completed: elimination of the single-use plastic bag and elimination of disposable single-use plastic.
The councilors Lorenzo Martínez and Mónica Gómez have highlighted the awareness-raising work that the company follows and the advantages and benefits that this strategy entails for the Environment, taking into account, said Gómez, that "the problem of plastic is waste management," noting the importance of recycling in general and the possibility offered in Benidorm with the container system on public roads, the Partida Foia del Ca Ecopark and the Mobile Ecopark that is located from Monday to Friday at its weekly locations in Colonia Madrid, Rincón de Loix, Imalsa, Centro and La Cala.
The councilors and company executives have agreed on the need to increase awareness of this habit and clearly identify the products and the destination containers, taking into account the information that is displayed on the display lines and product packaging. . Currently, elements such as compostable bags, Gómez recalled after the visit, “must be deposited in the organic container and not in the plastic one, following the indications indicated in these bags, given the origin and origin of the material with the that have been manufactured, closing a recycling cycle ”.