Visit Benidorm Foundation continues to work on the diversification of markets and, therefore, has carried out a new press trip, in which this time a journalist from Russia participated.
Julia Sminova, the guest journalist, represents the online version of the Russian newspaper KP, which has more than 15 million unique users each month.
The aim of this presstrip has been to make known to the Russian market the wide possibilities offered by Benidorm like gastronomic, sports and cultural level with the intention that more and more Russians choose Benidorm as their next holiday destination.
It is important that Benidorm continues working to position itself in the Russian market and in this way continue to reactivate the arrival of this tourist profile in the city, characterized by its high purchasing power and its interest in discovering the Mediterranean coast and its gastronomy. This means of communication, undoubtedly represent the perfect showcase to show the city and its benefits in its purest form.