Benidorm Tourism Foundation is present this week in the Roadshow "Destinazione Spagna 2017" that takes place between the 9 and 11 of May in three important cities in the North of Italy; Bologna, Padua and Milan.
Visit Benidorm has attended this event accompanied by Costa Blanca Tourism Board and with the aim of increasing the marketing of the product of Benidorm in the Italian market.
The event has been organized by the Spanish Tourism Office in Milan and has opted for these cities as they enjoy better air connectivity with Alicante Airport.
Spain is the priority country for the Italian market when we talk about stays of more than 4 days and the Valencian Community is the sixth destination chosen by the Italians, so Benidorm seeks to start positioning itself as a destination of sun and beach suitable for long stays Tourists of the Italian tourists.
During the 3 days that the action takes place, the Foundation will contact Retail and Independent Travel Agencies to promote the sale and publicize all the possibilities offered by Benidorm to the Italian public.