Benidorm has attended the Turistical Tourism Forum which was held in Salvador de Bahía (Brazil) on 17 and 18 August. Staff of the Visit Benidorm Tourism Foundation has moved to this forum, where innovation and competitiveness of tourism in Brazil have been discussed, and has brought together national and international leaders of the sector.
The event, held at the Sheraton Bahia and whose main objective was to present good practices applicable to the process of improving the competitiveness of tourist destinations, has brought together more than 220 important players in national and international tourism.
The meeting this year has scheduled forums, talks, colloquia and activities for all attendees, including representatives of tourism destinations, technology companies, business entities and governments interested in broadening the level of innovation and competitiveness of tourism In Brazil and generate new business opportunities.
Presentations on the current profile of the traveler, smart destinations, branding and digital marketing of tourist destinations, as well as inspiring cases of tourism destination management have been highlighted. In the presentation of Intelligent Destinations, Benidorm has explained its project to become the first Intelligent Tourist Destination of Spain, its management after the test of the norm and all the tools used to know tourists better and to make more realistic decisions by means of Smart Tourism.
In this forum have participated alongside Benidorm, world-class speakers such as Amadeus, SEBRAE, the Tourism Promotion Agency of the Balearic Islands, Expedia and Facebook.