Visit Benidorm Foundation participates from Thursday to Sunday at the 3rd edition of the International Bicycle Fair "Unibike" held at the IFEMA fairgrounds in Madrid.
VisitiBenidorm is located in booth 14I08 sharing a counter with the Costablanca Board and within the space of the Valencian Tourism Agency.
There is no doubt that the passion for the bicycle is in full swing, more and more travelers and tourists opt for this ecological and healthy vehicle to explore destinations in their travels. Cycling tourism is a good way to create a new tourism product, to diversify tourism, to promote sustainable tourism proposals (smartcity) and to help break the seasonality.
Benidorm reaffirms its commitment to cycling, being present for the third consecutive year in this event of the bicycle that will again have a mixed character, opening its doors exclusively to professionals on Thursday 21 and Friday 22, and the general public the end of week days 23 and 24.
With the participation in this fair, VisitBenidorm intends to position itself as a BikeFriendly destination and attract the more and more lovers of cycling, so that they discover the treasures of the city. Not to mention also, that Benidorm has been the key stage for the main road cycling routes or mountain bike (MTB), due to its special orography and incredible beauty, two key elements that cyclists are looking for.