Benidorm Tourism Foundation is present at the Tourism Fair Vakantiebeurs de Utrecht (Holland) considered the most important tourism fair in the Netherlands and which takes place from 9 to 14 January at the fairground "Royal Dutch Jaarbeurs".
For the fifth consecutive year Benidorm has its own counter within the Turespaña space, in the Valencian Community.
It is a fair of "mixed" character, aimed exclusively at professionals the first two days (Tuesday 9 and Wednesday 10 January) and open the public the rest of days, until Sunday. In previous editions more than 117,000 people visited this tourist event, of which some 18,000 were tour professionals from more than 160 countries.
Benidorm attends this fair with the intention of publicizing its wide range of sports and complementary offer to the Dutch public and also plans to meet with tour operators, bloggers and journalists in order to plan possible actions for 2018.