Benidorm hosts the ALCE 2024 Awards and becomes the capital of Alicante advertising

Last night, the Óscar Esplá Auditorium in Parque de l'Aigüera hosted the award ceremony for the renowned ALCE Advertising Awards, which recognize advertising creativity and creative talent in the province of Alicante. An event that turned the city into the capital of Alicante advertising and awarded a total of 38 awards.

Among them, the most notable, is the ALCE of Honor, which went to renowned Alicante creative Antonio Piñero, founder of Imaginarte Comunicación Creativa. The gala was hosted by actress Vanesa Romero, also from Alicante.

Representing the municipality were several members of the local corporation, led by the Councilor for the Presidency, Juan Díaz, who thanked all the attendees for their presence and wished “much success” to all the winners, in addition to highlighting “the creative capacity that we have in the province of Alicante.”

Before the awards ceremony, Eloy Licerán, president of 361º, the Advertising Association of the Province of Alicante, which organizes these awards, also wanted to thank the Benidorm City Council, Visit Benidorm, the Costa Blanca Board of Trustees and the sponsors and collaborators. “We try to make the awards as transparent as possible, since not even we choose the jury,” he revealed before adding that “Alicante advertising is strong.”

The 22nd edition of the awards was packed with new features both in the format of the gala itself and in a previous morning session of work and presentation of success stories in Alicante agencies that was held in the Assembly Hall of the Casa del Fester.