The tool virtually brings together the destination's global offering so that customers can find out about, book or purchase accommodation and other services and improve their experience
Benidorm has the first digital twin of a tourist destination thanks to Hosbec and the Mirai platform
Mayor Toni Pérez applauds the initiative and highlights that the city “is once again a pioneer thanks to public-private partnerships”
Benidorm has become the first tourist destination in the world to offer tourists a pioneering technology that virtually brings together all the city's tourist and service offerings to improve and facilitate the tourist experience. The tool, called 'Mirai Maps: Benidorm', was presented by Hosbec and the Mirai platform in the central square of the Valencian Community stand at the start of a new edition of the International Tourism Fair, Fitur. The mayor of the city, Toni Pérez, participated in this presentation, and was also joined by the president of the Generalitat, Carlos Mazón; the regional minister for Innovation, Industry, Trade and Tourism, Marián Cano; and other representatives of the sector.
Toni Pérez stressed that this tool "puts us back at the forefront" thanks to "the public-private alliances that we have been working on for some time and that are giving us such good results." Likewise, he applauded the initiative for “being an example” and for “making the city accessible to anyone who is anywhere in the world through an immersive experience”.
‘Mirai Maps: Benidorm’ is, according to its promoters, “one of the projects that will revolutionise tourism marketing and the design of the experience in the destination”, since “it represents the union of the real and the digital when it comes to personalising the selection of all the elements that form part of the tourist experience.
The tourist association Hosbec has been working with digital twin projects for years and has seen how the capacity of hotels, when it comes to virtually representing a hotel, allows the client to know and select the type of room, the extra services that they are going to choose and to be able to enjoy a total personalisation of their configuration of the stay. Starting from digital twins and these immersive experiences in the facilities of a hotel, ‘Mirai Maps: Benidorm’ was born, where the potential use of this platform is exemplified when it comes to knowing the destination; discovering tourist services; accessing the offer of restaurants, leisure and any other element with which the client can interact, reserve, buy or use during their stay.
The president of Hosbec, Fede Fuster, has stated that “Benidorm thus becomes the first tourist destination in the world with a digital twin” and has invited other destinations to “join this experience”. Likewise, Fuster has shown himself “sure that ‘Mirai Maps: Benidorm’ revolutionizes the way of marketing and interacting with the client by offering this destination, and all those who want to explore it, an endless number of applications and functionalities that will transform the way of planning and enjoying the tourist experience”.
For his part, Christian Sánchez, Mirai Twin Manager, has indicated that “’Mirai Maps is the starting point for the discovery of destinations and all their hotel, leisure, cultural, restaurant, entertainment offer, their main points of interest and everything that each city can imagine. All this is possible with our proprietary Mirai Twin technology, a 3D digital twin of the hotel that allows you to see it from a bird's eye view, tour its facilities, admire its views, enter the rooms and make you feel it from the first moment you plan your trip.
A 100% immersive and native experience on all devices (desktop, mobile, tablet) allowing you to discover the destination from any possible angle and book it."
