From the 14th to the 16th of June, Visit Benidorm Foundation has carried out a new promotion campaign on the occasion of the Vertical Rise to Hotel Bali and driven by the slogan #SheRunsBenidorm (Ella Corre Benidorm).
The goal to be achieved with this slogan that was launched in December 2018 and continues in the current year, is to create expectation among runners, especially in women encouraging the practice of this sport in the city. Also highlight the facilities offered by the destination for sports and for family reconciliation.
For this, Visit Benidorm has invited 4 Spanish influencers focused on the practice of sports and specifically running; @martaggrun, @aroundsilvia, @vhappybaker, accompanied by @corroysoymujer ambassador of the female running in the city.
The results of #SheRunsBenidorm campaign, although it has not ended yet, provide a positive balance, obtaining more than 66,000 likes on social networks, in addition to being viewed by more than 230,000 people who are mostly loyal fans of this sport.
With this action, which will be developed throughout 2019, Benidorm seeks to reinforce and encourage the role of women in the world of running and publicize the sporting offer that the capital of the Costa Blanca offers at any time of the year.