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The designer addresses in her work her values, creativity, optimism and curiosity to see, learn and know

Ágatha Ruiz de la Prada presents her memoirs in her new book, "Todo por un plan"

17 May 2025
Presentación del libro de Ágatha Ruiz de la Prada
Presentación del libro de Ágatha Ruiz de la Prada

The prestigious designer Ágatha Ruiz de la Prada presented her new memoir, entitled "Todo por un plan," this morning in Benidorm's Plaza del Castell. The event was attended by the designer herself, hosted by presenter and reporter Quique Jiménez "Torito," and was also attended by several members of the local council, led by Mayor Toni Pérez. Ágatha Ruiz de la Prada is one of the most original, colourful, and recognisable designers in Spanish fashion. She has established her style and has become a leading figure.

In her work "Todo por un plan," the author addresses, among other themes, her values: creativity, optimism, love of work, and curiosity to learn, see, and discover. Attendees were able to purchase their copy of "Todo por un plan" at the event and take it home, dedicated and signed by the designer.

During the event, the designer shared many anecdotes and episodes from her personal and professional life with those present, delving into some of the topics covered in the book, as well as many experiences, always with a touch of humour. She also expressed her admiration for Benidorm, a city that, she said, "is a journey in itself."