Visit Benidorm launches a new line of 'merchandising' that will be on sale in hotels and shops

Visit Benidorm Foundation has launched a new line of 'merchandising' that will be marketed in hotels and authorized commercial and catering establishments. This line of merchandising was presented and approved yesterday at the meeting of the Board of the Foundation held at the El Torrejo municipal center.

After the approval of the new 'merchandising', Visit Benidorm has already begun to contact the first hotels and establishments in the city to set up the sales network and propose to collaborate with the promotion of the city through the sale of these products.

The mayor, Toni Pérez, and the manager of the Foundation, Leire Bilbao, explained that within this 'merchandising' "a specific line has been designed for festivals, which in addition to t-shirts includes backpacks, caps, hats and various articles "

The Foundation, through the Department of Events, has reached an agreement with the companies responsible for the festivals and concerts that will be held in the city throughout the summer so that Visit Benidorm is present in these musical events with a ' stand 'own, in which in addition to marketing these products will be offered tourist information of the city.