Benidorm, destination promoter of DTI Network together with the Secretary of State for Tourism and Segittur

Benidorm is one of the promoter destinations of the Smart Tourist Destinations Network proposed by the Secretary of State for Tourism and Segment and will be officially established in the coming weeks. The mayor of Benidorm, Toni Pérez, and the manager of Visit Benidorm, Leire Bilbao, participated this morning in the technical meeting in charge of preparing the constitution of this body, which will be in charge of promoting the Smart Tourist Destinations program of the Ministry.

A meeting in which the Secretary of State for Tourism, Isabel Oliver, also participated; the president of Segittur, Enrique Martínez; as well as the mayors, councilors and presidents of the Council of the eleven other destinations chosen to integrate this Network: Arona, Avilés, Calvià, Castelldefels, León, Cádiz, San Bartolomé de Tirajana, Santander, Sanxenxo, Palencia and Pontevedra.

During the meeting, the background and justification of the new model of smart tourist destinations, the objectives of the Network, as well as the contents and functionalities of the same have been addressed. Among the purposes of this body is to facilitate the process of conversion to smart destinations through advice, search for financing and technological solutions or strategies to operate this change.

In addition, the Network will promote collaboration between the member destinations, seeking synergies and the exchange of good practices. It will also promote coordination and search for a framework of joint promotion, contributing to guarantee the leadership of Spain in tourism.

The Network will have the support of a working group formed by reference institutions of the public sector, relevant actors in the tourism sector, the technology industry, large public service providers and experts in related matters.

The mayor indicated that "the fact that both the Ministry and Segittur recognize the work of Benidorm as a promoter of this Network confirms that the steps we are taking since 2015 in the digital transformation of the destination and, by extension, of the city, are successful and they are going in the right direction ".

During the meeting it was confirmed that the Minister of Industry, Commerce and Tourism, Reyes Maroto, will participate in the official constitution of the Network on October 11th.