Benidorm Tourism Foundation continues to work on promoting the city's virtues in Europe and is therefore conducting a new press trip, in this case six journalists from Scandinavia have come to discover Benidorm.
Participants included journalists from Denmark, Sweden and Norway forming a group of six participants representing large-circulation media in each of their countries, such as "Femina magazine", "Borsen Newspaper" or "First Class Magazine" , Among others and that will generate in their publications a total impact of more than one million views.
This presstrip, aims to promote the goodness of our climate, the rich gastronomy and above all make known to the Scandinavian public, the most chic and exclusive side of Benidorm.
With this action, Visit Benidorm intends to continue positioning the city in the Scandinavian market, characterized by its high purchasing power and which is increasingly attracted by the good weather and conditions of Benidorm, taking advantage to come especially the winter season in which temperatures are very favorable compared to your country.
