'Pedro Zaragoza Orts' chair will launch a website that includes studies, articles and research on Don Pedro and Benidorm

'Pedro Zaragoza Orts' Chair of Tourism Studies of the University of Alicante has held a commission this morning in which the Report of Activities carried out in the current year has been presented together with the statement of accounts, the programming for 2023, and its budget.

The director of the chair, Professor Armando Ortuño, highlighted the International Tourism Forum, which has been taking place since 1995 and which in September addressed the applicability of the metaverse in Tourism with considerable repercussion, the National Congress of Journalism and Tourism, participation in the III World Congress of Smart Tourist Destinations, with Visit Benidorm and in the Futur VI Event of the University of Alicante.

The Research chapter and the prizes awarded by the Chair to Final Degree and Final Master's Projects in Tourism have been highlighted, which have been extended to other universities with which research collaboration will increase in 2023.

The director pointed out the importance of the Benidorm Tourism Barometer developed by the researchers of the chair and their studies, such as that of Competitive Intelligence, and the chapters on training and scientific dissemination of tourism that are intensely developed.

At the proposal of Visit Benidorm, the launch of a specific website for the university chair has been approved which, as a repository, collects and arranges articles, studies, and research on the figure of Mr. Pedro Zaragoza Orts y Benidorm, with which the institution, which organized a panel of experts on the figure and tourist behavior of the former mayor of Benidorm (1950-1967) and gives its name to the chair, joins the events of Pedro Zaragoza Orts Year, on the occasion of the centenary of his birth that will take place until May 14, 2023.

The mayor, Toni Pérez, has expressed his satisfaction with the approval of the initiative "that from the Pedro Zaragoza Orts Chair we add to the initiatives of Pedro Zaragoza Orts Year". Serve as a repository "of all the documentation around the figure of Don Pedro and his relationship with Benidorm and tourism."