Visit Benidorm Foundation has carried out this weekend, two new trips of journalists and influencers in order to continue promoting the offer for families and cyclists with which the capital of the Costa Blanca counts.
First of all, Visit Benidorm has taken advantage of the summer children's fashion show organized by Petit Style and held at Benidorm Palace Auditorium, to develop a new blogtrip in collaboration with the Valencian Tourism Agency in which 6 specialized influencers have participated. in families.
During two days, they have been accompanied by Visit Benidorm in order that they could know the offer of theme parks, the local cuisine and how not to cover the children's fashion event that was held during the day on Saturday.
Thanks to the publications carried out by the influencers in their respective Social Networks, to date today more than 330,000 people have been reached on Instagram and more than 22,000 on Facebook, and the publication of several posts on their travel blogs is still pending. , where they will capture the experience lived in Benidorm.
Secondly, Visit Benidorm has taken advantage of the presentation of the 1st edition of WCT Costablanca-Benidorm cycling event to invite a group of professional cyclists so that they could take part in the future cycling event and also discover the destination and those elements as attractive for the cyclist as are the weather, orography, the landscape, bikefriendly hotels, gastronomy and nature.
Participants in this action, in addition to cycling in one of its variants in a professional manner, were either influencers in the RRSS or specialized press collaborators. Highlighting names like those of journalists Ignacio Santos (Bicisport and Bike) or Ismael Torres (www.marchasciclistas.com) and those of cycling professionals and at the same time influencers in RRSS, Javier Benitez, Toni Pont, Monika Sattler and Sandra Jordá.
Since its arrival the media were accommodated at Hotel Bike Friendly Grand Hotel Luxor ***** and among the planned activities, they were able to discover the old town, taste the delicious local gastronomy, as well as explore the Natural Park of Sierra Helada by electric bike .