The Half Marathon will have an exclusive shoe designed by Joma with the ‘skyline’ of Benidorm

Benidorm Half Marathon has entered the orbit of the main world ‘running’ events by already having an exclusive shoe designed by Joma, customized with the ‘skyline’ of the city. A sport shoe that has been presented this morning at the municipal center El Torrejó in an act in which the mayor, Toni Pérez; the Councilor for Sports, Mariló Cebreros; Visit Benidorm manager, Leire Bilbao; the Director of Communication of Joma, Marina López; and the person in charge of Sponsorships of the firm, Óscar Jiménez.

The mayor has said that "it is a pleasure and a pride to have a shoe with the name of Benidorm" and "link" through it "the destination with a sport as overwhelming as" running ". Toni Pérez has indicated that to achieve excellence as a city and tourist destination it is essential “to be able to go hand in hand with the best in each area, and Joma is”.

The head of Communication of the firm has detailed that when designing the shoe it has been taken into account that the Benidorm Half Marathon is “a test that has just ended at night” and hence it has been chosen “for black, the fluoride and reflective elements ”, suitable for running at night. Once the colors were chosen, the ‘skyline’ of Benidorm was chosen for its identifying nature and also for being the image of the race.

López stressed that "having a personalized shoe is a plus and gives a lot of value to a sporting event," and added that "the people who use it" in the test Benidormense "repeat because it is very good to run these half distances."

Specifically, it is the Storm Viper model personalized with the motifs of the Half Marathon –‘skyline’-. It is a shoe with a cut made of a single piece of breathable mesh, which prevents friction and provides greater comfort and flexibility in the instep area. The midsole is made with REBOUND 2.0 technology, exclusive to Joma, a material that recovers its shape without hardly deforming and provides cushioning, durability and great lightness.

People who sign up for the Half Marathon, held on February 29, will be able to purchase these high-end shoes at a special price of 44.90 euros; while the PVP will be 100 euros.

For his part, the head of Sponsorships of Joma recalled that the firm has been linked to the Benidorm Half Marathon for three years, and that in the 2020 edition "we are going to break records" of participation. According to Jiménez, the configuration and course of the test is what led Joma to take the step of creating an exclusive shoe; and stressed that "we always associate with great places." In fact, Joma cities like Paris, Porto, Madrid, Ibiza and, from now on, Benidorm have custom shoes.

In this regard, the manager of Visit Benidorm has pointed out that “it is very important for us to be placed at the level of cities like this” both from the sports and tourist points. Bilbao recalled that sports tourism is one of the market niches for which Benidorm has firmly committed itself in recent years.