Benidorm Tourism Foundation participates this week in a direct conference organized by Turespaña and focused on the Polish broadcasting market during 2 workshops, one in Warsaw and the other in Gdansk.
The great air connectivity existing from these cities, make it indispensable to transfer to the wholesale agencies and TT.OO. Polish the possibilities that Benidorm offers throughout the year, and to all segments of the population.
Poland is an emerging market, which is experiencing strong increases in holidays outside the country. The Alicante airport has direct connectivity with the 5 main airports in the country, through Ryanair and Wizz Air companies, which also allows the visit in touristic packages by the Wholesale Agencies, and TT.OO., that the tourists join the possibility of organizing holidays on their own.
These are the main reasons why the Foundation proposes a specific strategy in this market, which will soon be accompanied by a press trip to promote the destination's offer.
