Benidorm promotes its offer in the tourism fair of the United Kingdom, its main issuing market

Benidorm Tourism Foundation participates today in the World Travel Market, the most important tourism fair in the world, which will keep its doors open in London until next Wednesday, November 8, and whose inauguration has been attended by the mayor of Benidorm, Toni Pérez , at the head of a business delegation headed by the president of Hosbec, Toni Mayor.

The World Travel Market is aimed exclusively at professionals and the media, with an average of 50,000 visitors per year. Benidorm has a space within the stand of the Valencian Community, integrated in the pavilion of Spain, where the mayor has had occasion to hold meetings, among others, with the Minister of Energy, Tourism and Digital Agenda, Álvaro Nadal, and the president of the Generalitat Valenciana, Ximo Puig,

Visit Benidorm has scheduled numerous meetings with tour operators, marketing companies, airlines and public relations companies in order to plan and plan new actions and strategies for the coming months in the British market, without doubt the most relevant for the sector touristic of Benidorm.

Noteworthy is the meeting held today with the heads of the PGA Senior, the various provincial and regional institutions as well as the Golf Federation of the Valencian Community, which has launched the project that will make Benidorm the European capital of golf in 2018. Benidorm will host the PGA Senior next year, a tournament that will bring together the best players in the world over 50 years and put Benidorm at the epicenter of a sport that generates an economic impact of 440 million euros in the province, 1% of GDP.

Visit Benidorm pays special attention to the United Kingdom due to the importance of a market that has experienced significant increases again during 2017, and which is expected to be repeated in 2018. The tour operators' own estimates point to the stabilization of connectivity as positive factors and the sales that are being confirmed for next summer, despite the strong recovery in the markets of Egypt, Turkey and Tunisia. According to industry professionals, the uncertainty generated by the evolution of the pound will mark the spending capacity of British tourists during 2018, a factor that, together with the arrival of Brexit, will be the main uncertainties in the tourism sector.

As for the promotional strategy that Visit Benidorm is finalizing for the next year, the direct actions and others coordinated with the rest of the institutions stand out (Foreign Tourism Offices, Valencian Tourism Agency and Costa Blanca Board). In parallel, it will participate in actions and fairs aimed at specific sports segments (cycling, diving), LGBT and senior public (50+) ahead of the winter season, without forgetting the actions that the press, bloggers and influencers have been developing, for reach other audiences with a language adapted to the market to which it is addressed.