Benidorm Tourism Foundation has participated in two B2B luxury tourism workshops and MICE in Almaty (Kazakhstan) and Baku (Azerbaijan), two countries of the Commonwealth of Independent States (CIS) and former Soviet republics.
Benidorm has attended both events with the Costa Blanca Tourist Board and Turespaña, during the working days they have carried out between 20 and 25 daily appointments with travel agencies, media and airlines such as Air Astana and Qatar Airways.
Kazakhstan and Azerbaijan are two oil-rich countries that are experiencing a great expansion in outbound tourism, especially in those people who have a greater purchasing power and spending capacity, so it is important that Benidorm continues to work in positioning itself and making itself known In these new emerging markets.