Benidorm once again hosts the 'Digital Tourist' congress of Ametic, the employers' association of the digital industry

The Assembly Hall of Benidorm City Council will again host the next 9 and 10 June a new edition of the Digital Tourist congress organized by Ametic, the employers' association of the Spanish digital industry, and which will once again be a reference meeting for those responsible for Smart Tourist Destinations.

The event, entitled 'From use cases to the Smart Platform for Destinations', will facilitate the exchange of knowledge and experiences at a key moment for the sector to once again occupy the strategic economic and social role it had before the pandemic. Under this premise, the main issues of digital technologies that will be marked by the implementation of Component 14 of the Recovery, Transformation and Resilience Plan (PRTR) and how technology is key to gaining competitiveness in tourism will be discussed.

The inauguration of the congress will take place at nine in the morning with the presence of the president of Ametic, Pedro Mier, the Secretary of State for Tourism, Fernando Valdés, and the mayor of Benidorm, Toni Pérez. The closing, for its part, will be carried out by the Minister of Industry, Commerce and Tourism, Reyes Maroto.

Personalities and experts will take part in the congress, such as Enrique Martínez, president of Segittur; Francesc Colomer, Regional Secretary for Tourism; Alberto Palomo, from the Data Office of the Secretary of State for Digitization and AI; or Inmaculada de Benito, director of the CEOE Tourism Council, among others.

In total there will be 12 discussion tables that will be the common thread to learn about the real situation and the needs of the tourism sector caused by Covid-19. Thus, Benidorm will once again host a benchmark forum in the analysis of the transformation of smart tourist destinations and in the proposal of guidelines to follow for those who wish to trace a path marked by Smart Tourism.