Benidorm joins the challenge of revalidating the Green Flag for glass recycling during the summer

Benidorm City Council and more than 300 hotel establishments in the city will compete this summer to revalidate the Green Flag of sustainability from Ecovidrio, the non-profit entity in charge of managing the recycling of glass containers in Spain. The Councilor for the Environment, Mónica Gómez, and the manager of Ecovidrio, Roberto Fuertes, have kicked off in Benidorm the fifth edition of the '#MovimientoFanderasVerdes' campaign, which summer after summer rewards the commitment of the municipalities and their hotel sector with the recycling of glass containers, environmental protection and sustainable development.

Gómez indicated that "in Benidorm, we love challenges and even more so when they are linked to sustainability, one of the great axes that marks our political action and also that of the private sector." The mayor has highlighted that "the involvement in favour of the environment on the part of citizens and the productive fabric is incontestable and the glass recycling data are an incontestable example of this, since month after month, regardless of the time of year "Benidorm always presents deposit and reuse percentages well above the national average."

The person responsible for the Environment thanked “the massive response for yet another year from the hospitality sector, the key to achieving this distinction.” For this, Benidorm will compete with up to 40 Valencian municipalities. At the national level, more than 150 municipalities from five autonomous communities and more than 16,000 hospitality establishments participate.

In addition to the municipalities with the best numbers, the initiative will also recognize the two hospitality establishments in the region that are most responsible and committed to sustainability. To do this, initiatives to improve waste recycling management, energy and water consumption or the commitment to sustainable purchasing, among other questions.

The manager of Ecovidrio has reported that this year, as a novelty, in addition to this recognition, two people from each winning establishment will be invited to enjoy a Master Class and a tasting of several dishes offered by a renowned chef with a Michelin Green Star.

Within the campaign, “Aware of the need to support the hospitality industry,” Ecovidrio will launch a team of environmental educators to provide means, information and incentives to the HORECA sector on the Spanish coast.

The entity has recalled that during the summer months, a third of the glass containers put into operation is almost 50% of the waste from single-use glass containers generated by the hospitality sector.