The tourists have not noticed any reason to alter their perception of security in the city after the terrorist attacks in Catalonia, according to Mabrian's "Security Index," as well as a survey conducted by BigData Hosbec.
The first issue facing the vast majority of tourist destinations is whether the terrorist attacks in Barcelona have had a negative impact on their perception of security. Benidorm has maintained an average index throughout the month of August of 94.75 out of 100.
Crossing the results with a survey conducted by BigData Hosbec on whether there had been cancellations in Benidorm hotels due to the attacks, further reinforce the index, since the answer was negative. Consequently, it is affirmed that Benidorm in one of the months with greater number of visits has a high indexes of security perceived by tourists.
Thanks to active listening in social networks you can start to get to know the visitors. On the one hand, national tourism grows against the rest, becoming the main protagonists of a mature destination of "Sun and Beach", this product has an index of 93.02. The tourists who visit the beaches and comment on Twitter (16%) and Instagram (84%) are the majority of Spaniards (44%), most of C. de Madrid (28%) and C. Valenciana 17%). On the other hand, international "beach" tourism is divided into Britons (20%), French (6%), Italians (5%), and 25% from other countries. The beach that receives most mentions is the one of Levante, followed of the one of Poniente. Highlight the incursion in the ranking of the Cala del Tí Ximo.
The BigData's own methodology and logs on the networks help to recognize the example of a quality British tourist traveling to the city. These characteristics are represented by the London visitor, with preferences on the product "Sun and beach" (30%) but with a diversification represented in: "Family" (16%), "Natural" (16%), "Active" 9%) or "Cultural" (10%). More records are collected from men (61%) than from women. Adding that the tourist of London has a good perception on Benidorm (62,35), and excellent (100) on the climate and the security.
In reference to listening to the cultural tourism product, David Guetta's show accounts for 40% of the comments, followed by the Iberia Festival (25%) and Low Festival 19%, taking into account that this last event took place at the end of July, and these data are for the month of August.
In conclusion, the month of August continues to be a benchmark in national tourism, and thanks to active online and offline listening you can know the results on what Benidorm tourists say. Since Visit Benidorm is committed to the importance of BigData and its specific function of knowing and investigating the data that are extracted from active online listeners, for application in the city's governance, and especially its application in the promotion tour.
