The official of the City Council of Benidorm Alejandro Guijarro Carbonell, draftsman and designer, died yesterday night.
The Municipal Corporation transfers the sympathy of the Consistory to his wife Pilar, to his daughters Patricia and Natalia, who, like his mother, was a member of this City Council, and to his family.
Pebble Carbonell began in 1974 in the delineation team of the engineer José Ramón García Antón and little by little he was exploiting his innate capacity for design that resulted in important ephemeral architecture realizations in a multitude of projects and realizations, leading the Cabinet of Design and Image
Especially important were his work at the stands in Benidorm at the International Tourism Fair of Madrid, Fitur. He collaborated in the design of the stand of 1982 and signed all the designs from 1983 to 2013, obtaining eleven awards for his always original creations. He also made orders for the Generalitat Valenciana and other promotion agencies of different municipalities and Autonomous Communities.
Prior to his municipal stage, he began practicing humorous drawing in 1973, composing vignettes for the newspapers La Verdad and El Heraldo Español. That humorous and sly vein, with bright flashes of ingenuity, accompanied him all his life.
Corporate image, urban scene, digital art and town hall interior design have been the four major work areas in the almost 40 years he devoted, as a creative one, to the city of Benidorm, contributing in a very notable and prominent way to the image of the city of tourism.
The colorful and identifying spellings of the word Benidorm, image campaigns and municipal promotion, designs of efficient wastebaskets, street lamps, ergonomic benches and street furniture of recycled material, pictograms, tiles, general signage and merchandise products of Benidorm for years arised in his work table in what was the first Design and Image Department that a town hall in Spain had.
