Visit Benidorm and TCV sign an agreement for the promotion of the destination

The mayor of Benidorm and president of Visit Benidorm, Toni Pérez, and the regional secretary of Tourism, Francesc Colomer, have signed this morning the collaboration agreement for the promotion of the destination through Visit Benidorm Foundation, and which includes a contribution from 100,000 euros from Tourism Valencian Community (TCV). The signing of the agreement was also attended by the vice president of Visit Benidorm and president of the hotel management Hosbec, Toni Mayor; and the manager of the Foundation, Leire Bilbao.

The contribution of TCV to the Foundation is divided into three items: actions aimed at the seasonally adjusted, encouraging the autumn-winter season -35,000 euros-; focused actions to value the product -15,000 euros-; and actions to increase the value of the destination through new promotion channels through 'influencers' and press -50,000 euros-.