Experts, sector and administrations bet on the use of 'Smart Data' to improve tourism management in Benidorm

Experts in innovation and new technologies, tourism sector and public administrations analyzed from this morning at the XIX International Forum of Tourism of Benidorm how the use and management of 'smart data' can improve the destinations and the tourist experience. A first day that has also addressed the reality and problems shared by the eight Spanish destinations that make up the Alliance of Tourist Municipalities of Sun and Beach (AMT) and that together add more than 63 million overnight stays per year: Adeje, Arona , Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos.

The mayor, Toni Pérez, has inaugurated this new edition of this forum, showing destinations the tools to face "the great challenges of a future that is already part of our daily work", giving "a correct response from Benidorm to the challenges posed the digital transformation ". In a society with "hyperconnected people" - he has indicated - one must "know how to read, analyze and diagnose everything that a globalized world is telling us that is advancing rapidly".

The regional secretary of Tourism, Francesc Colomer, also participated in the inauguration ceremony, who indicated that "Benidorm is once again leading the way" in this new digital crossroads ", in which" the sector needs knowledge and technology "because "Improvisation is not worth it". Colomer added that before an increasingly technological tourist, "prepare the destination" so that "it is able to interact" with it.

The president of the hotel management Hosbec, Toni Mayor, has defended the use of 'smart data' as a "tool to improve competitiveness" and has endorsed the commitment of his entity to work hand in hand with administrations and institutions to "channel all the potential of the data of our companies and not lose the vanguard train ".

Experts in innovation and new technologies, tourism sector and public administrations analyzed from this morning at the 19th International Forum of Tourism of Benidorm how to use and manage 'smart data' can improve the destinations and the tourist experience. A first day that has addressed the reality and problems shared by the eight destinations that make up the Alliance of Tourist Municipalities of Sun and Beach (AMT) and that together add more than 63 million overnight stays per year: Adeje, Arona, Benidorm , Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos.

The major, Toni Pérez, has inaugurated this new edition of this forum, showing destinations to the "great challenges of a future that is already part of our daily work", giving a correct response from Benidorm to the challenges posed the digital transformation ". In a society with "hyperconnected people" - he has indicated - one must "know how to read, analyze and diagnose everything that a globalized world is telling us that is advancing rapidly".

The regional secretary of Tourism, Francesc Colomer, also participated in the inauguration ceremony, who indicated that "Benidorm is once again leading the way" in this new digital crossroads, "in which" the sector needs knowledge and technology "because" Improvisation is not worth it. "Colomer added that before an increasingly technological tourist," prepare the destination "so that" it is able to interact "with it.

The president of the hotel management Hosbec, Toni Mayor, has defended the use of 'smart data' as a "tool to improve competitiveness" and has endorsed the commitment of his entity to work hand in hand with administrations and institutions to "channel all the potential of the data of our companies and not lose the vanguard train ".

To this problematic of the tourist housings has also been referred the head of the Area of ​​Tourist Services of the City council of Lloret de Mar, Jordi Sais, who has bet by regulating "the maximum number of these houses" by municipality as already it has been done in this locality, and for "protecting the resident" of possible incivilities that provoke a rejection of tourism.

The mayor of Salou, Pere Granados, has demanded a state pact so that "the political changes" do not affect or paralyze the policies and strategies for the promotion of the destinations; while the Councilor for Tourism of Arona, David M. Pérez, has pointed out that the infrastructure policies of the supra-municipal administrations can not be designed "without taking into account the first industry in the country", and has opted for "sustainability and technology "to attract" the generation 'millennial' ".

The mayor of San Bartolomé de Tirajana and president of the AMT, Marco Aurelio Pérez, has led the debate towards the need to draw up "a model to resolve the issue of financing tourist municipalities", taking into account their particularities and the fact that they have to serve a population well above the census.

In addition, all the mayors have agreed to continue claiming together the attention of supramunicipal administrations in order to achieve greater and better financing that will allow these eight destinations to maintain quality standards in the provision of services for residents and tourists.