Visit Benidorm Foundation continues to focus on a strategy of market diversification, through which it is continually sought to position Benidorm as a holiday destination in new emerging destinations.
This is why Visit Benidorm participates this week and for the first time in the Roadshow organized by the Spanish Tourist Office in Zurich, with the intention of showing Swiss travel agents the wide possibilities that Benidorm offers in low season .
This Roadhow event in which Benidorm participates accompanied by two hotels in the city such as Meliá Villaitana and Hotel Dynastic, takes place in different strategic points of Switzerland through a total of three professional workshops in the cities of Bern, Basel and Zurich.
Participating in this action, Visit Benidorm seeks to enter an emerging market such as the Swiss, characterized by its high purchasing power and for having better connectivity between cities such as Zurich or Genova and Alicante Airport.
