Benidorm tests with the main operators the evolution of sales for the next months

Benidorm is taking advantage of its presence at Madrid Tourism Fair (Fitur), which opened on Wednesday, to test how sales are evolving for the coming months in the main issuing markets. As part of that round of meetings with operators, marketing companies, airlines and public relations companies, the mayor, Toni Pérez, and the manager of the Visit Benidorm Foundation, Leire Bilbao, met representatives of Jet2 Holidays and have confirmed that the good prediction for this year is confirmed, with an increase in the UK market, due to the increased air connectivity between the UK and Alicante-Elche airport. However, caution is maintained over the potential effects of the Brexit on the pound and hence on the spending capacity of British tourists.