Shops of Alfonso Puchades and Els Tolls join the campaign 'Benidorm fet a mà'

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Shops of Alfonso Puchades and Els Tolls join the campaign 'Benidorm fet a mà'.
Shops of Alfonso Puchades and Els Tolls join the campaign 'Benidorm fet a mà'.

The promotional campaign of the traditional trade 'Benidorm fet a mà', organized by the Councils of Commerce and Employment, with the collaboration of the students of the degree of Marketing and Advertising of the IES Pere Maria Orts i Bosch, has started today the first recordings of establishments of Alfonso Puchades and Els Tolls avenues.

On this occasion, the students Eugenia Alvado and Nerea Romera have been the conductors of the advertising spots that will promote these establishments through the social networks and video channels of the City Council and institute. The clips have been recorded in Granate Fotógrafos, on Avenida Beniardà; José Luis Electrodomésticos, on Alfonso Puchades; and Pastelería Valderrama, in Noruega street.

The councilors of Commerce and Employment, Ana Pellicer and Mª Jesús Pinto, have accompanied students, recording equipment and municipal technicians during the morning and have addressed the issues raised by merchants and customers with a view to the positioning of their establishments and the realization of future promotional actions.