The commerce on Mediterráneo Avenue is interested in the project and the start of the works
The new season of the traditional commerce promotion campaign of the Department of Commerce 'Benidorm fet a mà' (BFM) continues its course. This morning, the students of the Marketing and Advertising degree of IES Pere Maria Orts i Bosch, Miguel Linares, Pedro García and Sergi Ivars, together with their teacher Rosa Maria Guerrero, have continued the program of recordings of promotional spots of the establishments of the zone.
During the whole working day, the beginning of the works that will transform Mediterráneo Avenue has been the recurring theme. All the interviewees have shown interest in the investments that the corporation will make and have expressed their interest in the meeting on Thursday, in the Assembly Hall of the City Council, in which the mayor, Toni Pérez, municipal councilors and technicians will detail how they will carry out the works and how the development of the works can affect neighbors and traders.
During the session, which was attended by the Councilor for Commerce, Ana Pellicer, the mayor recalled that this public work is "a historical claim of neighbors and merchants." Its execution will suppose "the integral transformation" of one of the most important and busy public roads of the city. "The Avenida del Mediterráneo," said Pellicer, "will become a benchmark and model for an inclusive, modern and efficient urbanism", which is why it has encouraged merchants to attend the meeting where "they will know this great project first hand and in which may expose their doubts and suggestions "to technicians and policy makers.
With regard to 'Benidorm Fet a mà', the shops Don Dino, Koba, Amsterdam and Koala Bay have joined the initiative with promotional videos that can be viewed through the social networks of the City and Pere Maria Orts i Bosch. Some videos that the Department of Commerce puts at your disposal completely free to promote their services and products.