Visit Benidorm Foundation participates from today and until January 20 at Matka Fair, (Finland), considered as the largest travel event in Northern Europe and the ideal platform to get contacts with agencies, tour operators and professionals in the sector of the Nordic countries, the Baltic region and Russia.
In four days you can reach nearly 70,000 visitors of which more than 15,000 are professionals in the travel industry. In addition, more than 1,000 media outlets visit the fair annually.
Finland is an interesting market for Benidorm due to its economic stability and because it is one of the countries in Europe that travels the most per capita. Currently, they seek new destinations and prioritize family tourism, a segment in which Benidorm responds to their expectations thanks to a varied leisure, gastronomic and sporting offer that is complemented by a favorable climate, quality beaches and competitive prices.
Visit Benidorm that participates in this fair with in a stand shared with Turisme Comunitat Valenciana, will take advantage of its stay at the fair to promote good air links between Helsinki and Alicante with Norweigian and Finnair, to inform the visitors to the fair and establish new contacts with tourism professionals of the Nordic countries.