Benidorm stars in the new global campaign launched by H & M Sport on the occasion of the Olympic Games in Rio
The photo sessions of the campaign took place last March. For two days a team of more than 45 people, including technicians and models took pictures of the new line Sport by a Swedish firm with Benidorm skyscrapers background. A 'skyline' absolutely recognizable in all images of the campaign.
The campaign of H & M is produced by Widescope Productions and is the second campaing of the major international impact that in a few months uses the image of Benidorm.