Professionals from the audiovisual sector discover locations in Benidorm

Visit Benidorm and the Film Office show in a new 'fam trip' the possibilities of the city as a set
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Profesionales del sector audiovisual descubren las localizaciones de Benidorm
Profesionales del sector audiovisual descubren las localizaciones de Benidorm

A group of professionals from the audiovisual sector has seen firsthand the locations and possibilities offered by Benidorm as a set, through a new 'fam trip' organized by the Visit Benidorm Foundation with the collaboration of the Benidorm Film Office. All participants in this initiative are linked to the Association of Audiovisual Production Professionals (APPA).

The responsible of Benidorm Film Office (BFO), Rosa Llorca, and the Marketing and Promotion technician of Visit Benidorm, Carola Valls, have shown 'in situ' to these professionals the most emblematic and recognizable spaces of the city, but also others less known but with a lot of audiovisual potential. In addition, they have explained the reasons that make Benidorm an authentic 'film friendly' city, such as the weather, the connection to the airport and the AVE station, the offer of accommodation and leisure, the personal treatment, and the quick response that It is given to the needs of the producers. Fruit of these actions arise many proposals, many of which end up materializing.

The mayor, Toni Pérez, has assured that this type of actions "are fundamental to raise awareness of the city, which is also in constant transformation, among audiovisual professionals." In this regard, he has delved into that "to the new spaces incorporated in recent months, such as the remodeling of Calle Pérez Llorca or the start-up or execution of parks such as Foietes and Séquia Mare, other locations will soon be added after a The remodeling process has been completely won to become filming sets for advertising, film or television, such as Plaza de la Hispanidad or Avenida del Mediterráneo. "

For its part, the manager of Visit Benidorm, Leire Bilbao, stressed that "it is not the first time we organize a 'fam trip' to discover to professionals the attraction that our city already has, backed by the increase in productions that we welcome , year after year". Productions ranging from "sootings" and fashion, to movies, video clips, television programs, etc. "

During 2018 there were several meetings with producers and heads of Production, both APPA and the Association of Advertising Producers of Spain (APCP), who "come with a preconceived idea of ​​the city and leave with the feeling of having discovered a municipality cozy and full of possibilities, "he has indicated.

The president of the APPA, José Jaime Linares, pointed out that "our partners find this experience interesting" to know the locations of Benidorm, and thanked the management of the Foundation and the BFO. Linares has indicated that "among our objectives is to collaborate with all types of organizations, institutions, associations and national and foreign companies or any other type that affect the audiovisual industry." "That is why," he added, "it is interesting to establish a good harmony and prior contacts with those institutions and offices that provide us with access to new and varied locations."

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