Benidorm participates in "Salon des Vacances" in search of the Belgian tourist
Benidorm Tourism Foundation participates in "Salon des Vacances" fair in Brussels, which celebrates its 62nd edition from February 6 to 9 at the Heysel Exhibition Palace (Brussels Expo). It is the most important fair in Belgium aimed at public.
It is a very wide showcase in which the offer of Benidorm arrives willing to attract the Belgian tourist, making it known its main attractions for which this market feels predilection such as the good weather, its beaches, its sports offer and its gastronomy .
For thousands of visitors, this room is an essential annual event to organize your trips. This contest is aimed at the final consumer and the average attendance in each edition is around 100,000 people, according to data offered by the organization.
After the small decrease detected in the number of visitors from both Belgium and the Netherlands, the Visit Benidorm Foundation has got to work and in addition to the participation in Salon des Vacances,
In the coming weeks it will also be present in two active tourism fairs, one in Ghent (Belgium) and another in the Dutch town of Utrecht.
Undoubtedly, Belgium is a priority market for Benidorm that today has direct flights with very good frequency that come not only from Brussels but from other major cities such as Liege, Bruges or Antwerp.
As for the Belgian tourist who is interested in Benidorm and Costa Blanca, it is a senior profile that is characterized by its medium-high purchasing power and prefers to make their trips in winter time in which temperatures are very favorable compared to his country.