Coca-Cola launches worldwide its new TV spots with images of Benidorm
These two images of Benidorm are not the only ones used. In the coming months other spots will include more scenes shot in the city.
Specifically the crew, consisting of more than 70 people, recorded in Paseo de Levante, near La Cruz de Serra Gelada, in Rincón de Loix and Poniente beach up to Parque de Elche.
As in the rest of filming taking place in Benidorm, the Film Office worked closely with the producer to facilitate shooting and all procedures.
Following the presentation of this global campaign in Madrid on January 19, many international brands have contacted the Film Office to learn how to shoot in Benidorm and to obtain information. In addition, there have been interested in local companies that could collaborate technically and logistically in a shot.