'Cada gota cuenta', slogan of the campaing for responsible use of drinking water
The councillor of Water Cycle, Pepe Marcet, stated that "this campaign is necessary to remind public habits for responsible water use" and launched a message of reassurance confirming that " water is fully insured ", " if water was needed there would be a transfer from the Júcar river or from the sewage of Mutxamel " , infrastructure that is connected to Benidorm network."
Alejandro Guijarro said that " posters and brochures in English, Spanish and Valencian have been designed." These messages are also placed in the street furniture in the city.
For his part, Javier Prieto reported that the campaign will last for three months. A play is planned, entitled 'Una gota viajera', performed by students of 2nd Cycle of Primary in the Auditorium of the Town Hall in March, coinciding with World Water Day.
In order to reach more people and achieve effective dissemination, from the department of Water Cycle has been developed a media plan for the campaign of responsible water use in Benidorm.